SUPERCHARGE YOUR BUSINESS PRIVACY POLICY PAGE GUIDE

 

  PRIVACY POLICY PAGE GUIDELINE 

Who we are

In this section you should note your site URL, as well as the name of the company, organization, or individual behind it, and some accurate contact information.

The amount of information you may be required to show will vary depending on your local or national business regulations. You may, for example, be required to display a physical address, a registered address, or your company registration number.

What personal data we collect and why we collect it

In this section you should note what personal data you collect from users and site visitors. This may include personal data, such as name, email address, personal account preferences; transactional data, such as purchase information; and technical data, such as information about cookies.

You should also note any collection and retention of sensitive personal data, such as data concerning health.

In addition to listing what personal data you collect, you need to note why you collect it. These explanations must note either the legal basis for your data collection and retention or the active consent the user has given.

Personal data is not just created by a user’s interactions with your site. Personal data is also generated from technical processes such as contact forms, comments, cookies, analytics, and third party embeds.

By default WordPress does not collect any personal data about visitors, and only collects the data shown on the User Profile screen from registered users. However some of your plugins may collect personal data. You should add the relevant information below.

Comments

In this subsection you should note what information is captured through comments. We have noted the data which WordPress collects by default.

Media

In this subsection you should note what information may be disclosed by users who can upload media files. All uploaded files are usually publicly accessible.

Contact forms

By default, WordPress does not include a contact form. If you use a contact form plugin, use this subsection to note what personal data is captured when someone submits a contact form, and how long you keep it. For example, you may note that you keep contact form submissions for a certain period for customer service purposes, but you do not use the information submitted through them for marketing purposes.

Cookies

In this subsection you should list the cookies your web site uses, including those set by your plugins, social media, and analytics. We have provided the cookies which WordPress installs by default.

Analytics

In this subsection you should note what analytics package you use, how users can opt out of analytics tracking, and a link to your analytics provider’s privacy policy, if any.

By default WordPress does not collect any analytics data. However, many web hosting accounts collect some anonymous analytics data. You may also have installed a WordPress plugin that provides analytics services. In that case, add information from that plugin here.

Who we share your data with

In this section you should name and list all third party providers with whom you share site data, including partners, cloud-based services, payment processors, and third party service providers, and note what data you share with them and why. Link to their own privacy policies if possible.

By default WordPress does not share any personal data with anyone.

How long we retain your data

In this section you should explain how long you retain personal data collected or processed by the web site. While it is your responsibility to come up with the schedule of how long you keep each dataset for and why you keep it, that information does need to be listed here. For example, you may want to say that you keep contact form entries for six months, analytics records for a year, and customer purchase records for ten years.

What rights you have over your data

In this section you should explain what rights your users have over their data and how they can invoke those rights.

Where your data is sent

In this section you should list all transfers of your site data outside the European Union and describe the means by which that data is safeguarded to European data protection standards. This could include your web hosting, cloud storage, or other third party services.

European data protection law requires data about European residents which is transferred outside the European Union to be safeguarded to the same standards as if the data was in Europe. So in addition to listing where data goes, you should describe how you ensure that these standards are met either by yourself or by your third party providers, whether that is through an agreement such as Privacy Shield, model clauses in your contracts, or binding corporate rules.

Contact information

In this section you should provide a contact method for privacy-specific concerns. If you are required to have a Data Protection Officer, list their name and full contact details here as well.

Additional information

If you use your site for commercial purposes and you engage in more complex collection or processing of personal data, you should note the following information in your privacy policy in addition to the information we have already discussed.

How we protect your data

In this section you should explain what measures you have taken to protect your users’ data. This could include technical measures such as encryption; security measures such as two factor authentication; and measures such as staff training in data protection. If you have carried out a Privacy Impact Assessment, you can mention it here too.

What data breach procedures we have in place

In this section you should explain what procedures you have in place to deal with data breaches, either potential or real, such as internal reporting systems, contact mechanisms, or bug bounties.

What third parties we receive data from

If your web site receives data about users from third parties, including advertisers, this information must be included within the section of your privacy policy dealing with third party data.

What automated decision making and/or profiling we do with user data

If your web site provides a service which includes automated decision making - for example, allowing customers to apply for credit, or aggregating their data into an advertising profile - you must note that this is taking place, and include information about how that information is used, what decisions are made with that aggregated data, and what rights users have over decisions made without human intervention.

Industry regulatory disclosure requirements

If you are a member of a regulated industry, or if you are subject to additional privacy laws, you may be required to disclose that information here.

16 Website SEO Musts for a Higher Search Ranking

Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information.

This is good news: the more relevant, informative and useful user experience you create, the better the chances that search engines will serve your pages. By practicing good search engine optimization (SEO) habits, you can continually work to increase your search engine results page (SERPs) position. Here are some top SEO practices for SERP success.

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On page (your website) SEO practices:

1. Relevant keywords: Using a keyword tool can help determine which words will help attract the most visitors based on popular search terms. Pick the most relevant, popular keywords for your business and try to rank for different keywords on your web page.

2. Short, catchy and original title tags: Title tags describe what your website is all about while attracting the user’s attention enough to (hopefully) click through to your pages. Limit the title tag description to 55 characters so it will display well on SERPs. Keep title tags descriptive yet short and sweet to help crawlers and users determine the relevancy of your page.

3. Keywords at the beginning of page title tags: Google puts more weight on the start of the title tag, so try to keep the keywords at the beginning.

4. Keyword focused meta descriptions: The meta description appears under the title tag on SERPs and gives users a chance to learn more about your company before clicking into your site. Aim for a meta-description length of 150-160 characters.

5. Proper sitemap: Make sure your website’s structure is up-to-date and easy to navigate. The better the site structure, the easier search engine crawlers can find and index pages. Aim for a three-click rule—customers should find what they need on your site in three clicks.

6. Properly structured, SEO-friendly URLs: URLs help crawlers to figure out page topic and relevancy. Creating short URLs with your keyword in it, using “-” instead of “_” between words as well as static words (rather than numbers) will help users and crawlers read URLs faster and easier. Also, try to use sub-directory root domains instead of sub-domains.

7. Link internally with anchor text: Linking internally to your other web pages adds keyword-rich internal links to every page. Internal linking helps search engines crawl and index your site, provides readers with more reading options and improves ranking for some of your keywords.

8. Outbound links: Referencing and linking to reputable (authoritative) sources shows you are a helpful internet information steward that is willing to share pagerank. On the internet, helpful sharing is caring.

9. Website’s loading speed: Search engines do not like slow pages as they know that users will not wait long for a website to load. Strive for lickity-split load times.

10. Really helpful content: Create relevant content on your pages that is easy to read, unique, helpful, fresh and grammatically flawless. Your content should be so helpful and relevant that your target audience will want to stay on your page and others will want to link to it.

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Off page SEO practices:

1. Search engine submission: It can take a while for search engines to find and crawl your site. You can help to speed up the process by submitting your website to popular search engines.

2. Local directory submission: Submitting your business listing information to top or niche directories creates more places where users can find you and crawlers can confirm your business information. Be sure to submit NAP (name, address, phone number). And, if possible, website and category. A high percentage of searches are by keyword rather than business name, so strive to use category information wherever possible.

3. Social media marketing: Be present on all relevant social channels and manage your online reputation. Strive to get likes, shares and links by being 80% helpful and 20% promotional.

4. Video marketing: Help users find out about your business by sharing your relevant and helpful videos on sites such as Youtube, Vimeo, etc.

5. Backlink outreach: Earn backlinks by conducting content PR to get others to read your pages and possibly link to you. The more quality backlinks your web page has, the more authority it has, and the more search engines will deem the page as relevant and useful.

6. Forums and communities: Answering questions in forums and communities can help to build your reputation as an industry expert. This can provide a possible opportunity to include your website or blog link if it is relevant to the answer.

What is Programmatic Advertising?

The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come with me to the world of advertising, where we’ll venture further in to discover the kingdom of programmatic advertising.

If you’re a complete newcomer to the advertising world, let me set the scene for you. The way ads make it from your business to a little 300×250 box on your screen is that a media buyer from an advertising agency bought that space at that time for that specific ad. The way the media buyer decides on that specific part of space-time to buy for the ad is much more complex, involving the consideration of price rates, target audience demographics, formats and more. If some of you thought “is there an easier way?,” you’re not alone. The advertising world wondered the same thing, and programmatic advertising was developed as the answer.

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The programmatic advertising kingdom & RTB

Programmatic advertising is when software is used to purchase digital ad space instead of humans. Move aside human media buyers, robots are taking over! Swapping out humans for machines is a win-win for advertisers. Creating ads and choosing the right space takes a lot of manual labour. The complex considerations that went into each bid and purchase of ad space can now be done in milliseconds by efficient, calculating machines. The bidding of ad space can be automated, and by telling your programmatic software exactly what kind of audience you’re trying to reach, the ads can now be targeted more efficiently than ever. Welcome to the programmatic advertising kingdom.

RTB: real time bidding

Before we dive too deep, let’s take a quick detour into RTB forest, where ad spaces grow on trees for the robots to harvest. The phrase RTB (real time bidding) is often used interchangeably with programmatic advertising, but RTB is actually only one part of the process, and the skeleton on which programmatic ad buying is built. Ad space is bought and sold in a digital auction, where the winning bidder gets to display their ad in that space. This happens in real time (hence real time bidding), and it’s what programmatic advertising software uses to purchase ad space. To clarify, RTB is the auction, and programmatic advertising is the full automatization of the bid, purchase and ad displaying process. Okay, let’s get back on track to programmatic!

In the programmatic advertising kingdom, it’s the machines that do the work, and the advertisers who rule from campaign castle. It’s the human advertising professionals who are the kings and queens, ruling from campaign castle, and they set the laws of the land. The advertisers determine the rules and scope of the campaigns, while the programmatic software handles all the menial tasks. They will set the prices and strategies, carefully select the channels on which to promote, develop meaningful campaigns, and more. No technophobia necessary, humans are still deeply involved in the process.

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Why programmatic advertising?

Here’s the rundown of why programmatic advertising is the best kingdom to be a part of in the world of advertising:

Efficiency

We all know humans, right? No matter how many great qualities they have, there’s always a degree of unreliability and room for fault. Robots don’t get sick, don’t need vacation time and can’t break the rules. While I’d much rather have a human coworker and friend than a robot, when it comes to buying and selling ad space, these things matters. Programmatic advertising removes slow-computing humans from the equation, making the ad buying process hundreds of times faster, and less likely to involve error. Plus, the programmatic advertising software can make tiny, instant adjustments to campaign variables that humans may not consider, or have the time to change.

Optimization

Robots are far better data analyzers than humans, and programmatic software can adjust dozens of variables within your campaign outlines to optimize the campaign and get your desired ROI. The human side of marketing can set budget, goals, network reach and more, and the programmatic software will run with it to get the best bang for your marketing buck. Say hello to delivering hyper-relevant, cross-channel experiences that increase brand awareness, reduce churn and convert users at break-neck speeds.

Cost

Why hire an expensive, potentially unreliable human to buy and sell ad space when you can get a machine to do it better, and for less? Adopting programmatic advertising will result in a tangible cut of media buying costs, as well as let you budget out your (less-tangible) brain power more efficiently. Not to mention, with a machine at the helm, your campaigns will achieve better ROI than would be possible with campaigns run by their human counterparts.

Campaign Quality

With the tedious tasks handled by programmatic software, your marketing team has the time and energy required to develop strategic tactics, and plan sophisticated, effective marketing campaigns. Each of these complex campaign plans will be carried out by the programmatic software that has the ability to rapidly change tiny variables to get you the best bang for your campaign buck. After each campaign run with programmatic advertising, you’ll also receive detailed, data-filled reports so you can better plan your next campaign.

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Who needs programmatic advertising?

We all know that you don’t bring a human to a robot fight. In the digital ad buying world, it’s machines vs machine, and ad space is bought and sold faster than you can blink an eye. Programmatic ad buying can offer hyper-relevant, hyper-targeted display ads to the audience you want to reach. If you want to run display ads online, you’ll want to use programmatic ad buying. Besides, human interaction is so 20th century.

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Programmatic advertising is big, and it’s not something that will disappear in the next few years. According to a study from eMarketer, US programmatic digital display ad spending will reach $22.10 billion in 2016. The kingdom is expanding, and overtaking new advertising territory every day. Digiday even called programmatic “the future of ad buying,” so maybe a world of robots and humans living in harmony is more plausible than Terminator had us believe.